Project in partnership with Applied Design Works

Hudson Square was traditionally the Manhattan neighborhood everyone had visited, yet never knew what it was called, nor understood its rich heritage. Situated between three of the city’s hottest neighborhoods—Soho, Tribeca and the West Village—it was once known as home to the City’s printing industry, but those days are long passed.

HARC and Applied Design Works were asked to tackle the challenge of crisply defining how this up and coming neighborhood should be positioned and how to brand it. We shared the Hudson Square Business Improvement District’s (BID) vision for the exciting potential in this special piece of New York and were determined to help it claim its rightful place on the map. Excited by the neighborhood’s printing industry heritage and inspired by its innovative and creative tenants today, we crafted a strong positioning and identity system that reflects the neighborhood’s unique relationship bridging past, present and future at the creating edge.

BEFORE

AFTER