With decades of experience in healthcare, corporate, professional services and non-profit branding, our team of expert strategists, designers, project directors and marketing leaders help our clients stand up and stand out.
HA Roth Consulting LLC is a brand consultancy specializing in corporate and non-profit branding with particularly deep experience working with professional and financial services, healthcare systems and non-profits/NGO’s. We are a team of highly skilled, independent contractors, most of whom have worked closely together for 20+ years, first at Landor Associates and now with our own, select clients at HARC.
Every HARC client project is therefore staffed with some of the most senior and experienced people in the business, specifically selected for each assignment. It is a virtual model which provides our clients best-of-class expertise and service without the cost of large-agency overhead.
We are hands-on, disciplined and highly responsive. Each of our team leaders has a minimum of 20+ years of experience in their area of specialization and we have access to and work with the best professionals across our industry.
There are no “substitute players” at HARC– we are a seamless team of professionals who enjoy working together and love a good challenge!
Hayes Roth is founder of HA Roth Consulting LLC, a marketing consulting firm specializing in strategic positioning, brand development and design. Previously, Hayes spent 19 years at Landor, where he was Chief Marketing Officer and led branding programs for Cleveland Clinic, Columbia University Medical Center, Citi, NewYork-Presbyterian, The Paley Center, ITT, United Negro College Fund, The World Trade Center, Royal Caribbean International and The Moody’s Foundation, among others.
Hayes Roth is founder of HA Roth Consulting LLC, a marketing consulting firm specializing in strategic positioning, brand development and design.
Founded in 2014, we work with such clients as the Catholic Medical Mission Board, Fluor Corporation, Hackensack Meridian Health System, KPMG, The Civil War Trust, the Council on Foreign Relations, the Consumer Bankers Association, the Braille Institute of America, Hudson Square, The Jimmy Fund and Dana-Farber Cancer Institute.
Previously, Hayes spent 19 years at Landor, where he was Chief Marketing Officer and led branding programs for Cleveland Clinic, Columbia University Medical Center, Citi, NewYork-Presbyterian, The Paley Center, ITT, United Negro College Fund, The World Trade Center, Royal Caribbean International and The Moody’s Foundation, among many others.
His earlier career included eight years running his first marketing services company, Roth Marketing Communications Inc., and 15 years at ad agencies managing clients such as General Mills, General Foods, Merrill Lynch and Procter & Gamble.
Hayes regularly lectures at Cornell and Columbia business schools and is a former Adjunct Professor of Marketing at City College of New York. He holds a BA from the University of Miami and is an active member of the College of Charleston’s Department of Communication Advisory Council and Cornell Business School’s Marketing Executive Mentoring Program. Hayes is also on the board of directors for the ANA Educational Foundation and City College of New York’s Branding & Integrated Communications Graduate Program.
Ken brings over thirty years of marketing communication, brand strategy and identity experience to clients, helping them find insightful and actionable solutions to corporate branding problems and brand strengthening opportunities across a wide range of categories.
Ken brings over thirty years of marketing communication, brand strategy and identity experience to clients, helping them find insightful and actionable solutions to corporate branding problems and brand strengthening opportunities across a wide range of categories.
Recent experience with HA Roth Consulting includes full rebranding programs for Hackensack Meridian Health, Dana-Farber Cancer Institute and The Jimmy Fund, plus brand architecture and naming for Hartford Healthcare and Mount Sinai Health System. Ken was previously an Executive Director at Landor Associates in New York for 17 years where he led major client engagements for Landor’s corporate branding practice for clients, including CIGNA, E-Trade, Cleveland Clinic, North Shore-LIJ, Tufts Medical Center, Hartford HealthCare, GE, Eastman Chemical, LG Electronics, Morgan Stanley, TD Ameritrade, the National Football League, UFC, NBC Universal, U.S. Department of the Treasury and numerous others.
Previously, Ken honed his skills at Siegel & Gale, Interbrand and BBDO New York. Major clients over the years included IBM, AT&T, PepsiCo, Kodak, DuPont, Texas Instruments, Unilever, and Verizon.
Ken lives with his wife in Westport, CT. He is a graduate of Arizona State University.
Robert Matza is one of the most experienced and respected senior creative directors in the branding field. In his extensive career he has been responsible for overseeing every aspect of corporate identity design development and actualization, from idea conception to full implementation, for a broad range of global clients.
Robert Matza is one of the most experienced and respected senior creative directors in the branding field. In his extensive career he has been responsible for overseeing every aspect of corporate identity design development and actualization, from idea conception to full implementation, for a broad range of global clients. Most recently, he created the new brand identity for Point 72 Asset Management, formally SAC Capital, and is currently designing a new brand image for Arc International, a French firm that is the world’s largest tabletop glassware manufacturer.
Robert was formerly senior creative director at Blackberry, where he developed the current BlackBerry visual identity and its brand expression across all touch-points, including advertising, packaging, store design and user interface. As executive creative director at Lehman Brothers, Robert built an internal design team, developed the brand look & feel and set new standards for brand design excellence within the organization.
Prior to this, Robert was creative director at Landor Associates in New York where he led identity programs for Morgan Stanley, Genworth, Pepsico, Tenaris, Computer Associates, NYSE, Vanguard Group, Cleveland Clinic and Nielsen Media Research. While at Landor, he partnered closely with Hayes Roth and Ken Runkel on many of these projects.
Beyond his professional engagements, Robert has volunteered his time and services to the Juvenile Diabetes Research Foundation, the Metropolitan Museum of Art, MacDowell Colony and the New York City Department of Parks. He received a BFA in Graphic Design from the Rhode Island School of Design and currently resides with his family in New York City.
Paul is a seasoned professional with over 30 years’ experience in all aspects of brand development and program management. He has led programs that include brand strategy, name change, brand architecture, visual identity, implementation, governance and culture change. Whether clients are large or small, global or local, the depth of his skills in managing brands is unparalleled.
Paul is a seasoned professional with over 30 years’ experience in all aspects of brand development and program management. He has led programs that include brand strategy, name change, brand architecture, visual identity, implementation, governance and culture change. Whether clients are large or small, global or local, the depth of his skills in managing brands is unparalleled in the industry.
Most recently at Landor, Paul’s client relationships have included Barclays, J.P. Morgan, Delta, United, Cleveland Clinic, Hartford Healthcare, Pfizer, ITT, Brasil Telecom, Leviton, Moen, NewYork-Presbyterian and the U.S. Department of Homeland Security among many others. He led the implementation of the iconic brands that now define the transformation of downtown Manhattan including the 9/11 Memorial, World Trade Center, NYSE and Trinity Church.
Prior to joining Landor, Paul spent 11 years at MetLife as Director of Creative Services and served as chairman of MetLife’s Brand Standards Committee. He became a specialist in visual identity change, managing and implementing the process three times over the course of his tenure, including the launch of the MetLife brand atop the former Pan Am Building at 200 Park Avenue in New York City.
Paul received a bachelor of fine arts degree from the Columbus College of Art and Design in Columbus Ohio. With his wife Gail and sons Lucas and Jackson the Verga family enjoys life in New York City and travel to Europe whenever they can.
Joseph is a brand consultant, strategist and designer with strong expertise in brand web and software user-interface design, as well as e-commerce. He is also certified in Google Ads, Creative, and Analytics. His experience encompasses branding professional services, software, technology and engineering firms, non-profits and NGO’s.
Joseph is a brand consultant, strategist and designer with strong expertise in brand web and software user-interface design. His experience encompasses branding professional services, software, technology and engineering firms, non-profits and NGO’s.
Past and present client work includes the Catholic Medical Mission Board (CMMB), Consumer Bankers Association, Sona Systems, Hackensack Meridian Health, Rose & Company, Fluor Engineering, Mestel & Company, Schwartz Sladkus Reich Greenberg Atlas LLC, Hire Counsel, Image Media, Ray Gernhart and Associates and Mirman Markovitz & Landau PC, Civil War Trust and Dana-Farber Cancer Institute.
Previous to aligning with HA Roth Consulting in New York, Joseph served as network operations manager at BMW manufacturing in Greer, South Carolina, while also founding and managing his own brand design firm, Joseph Orr (joseph-orr.com) – all as he was earning his degree at the College of Charleston.
Kirsten has a rich background in positioning and managing business-to-business and consumer brands, working across advertising and branding disciplines. Kirsten’s previous experience includes work as a senior brand strategy consultant with Landor New York.
Kirsten has a rich background in positioning and managing business-to-business and consumer brands, working across advertising and branding disciplines.
Kirsten’s previous experience includes work as a senior brand strategy consultant with Landor Associates in New York. In that capacity, she developed brand positioning and identity solutions for a wide array of global clients including Novartis, Pfizer, Kean Consulting, Fallon Community Health Plan, Wolters Kluwer, The Paley Center, Silver Point Capital and the Association of National Advertisers, among others.
Prior to joining Landor, Kirsten was with Doremus, a full-service advertising agency and brand consultancy focused on the business-to-business space. Kirsten’s brand positioning and corporate identity experience at Doremus included work with TRW Automotive and United Technologies. In her capacity as Director of the agency’s business development efforts, she created positioning and communications strategies for companies including Bank of America, Avaya, D&B, IKON Office Solutions and J.D. Edwards.
Kirsten lives in Westport, CT with her husband and two sons. She is a graduate of Harvard College and completed graduate work in design at the Århus School of Architecture in Århus, Denmark.
Jaime Burns is an experienced creative director and designer specializing in brand identity design and architecture. Her work has served the software, pharma, healthcare, financial services, industrial and consumer goods industries. Most recently Jaime has designed systems for JP Morgan Private Bank, UPS and BayCare Health System and worked in-house to help implement the Hewlett Packard Enterprise brand upon their split from HP.
Jaime Burns is an experienced creative director and designer specializing in brand identity design and architecture. Her work has served the software, pharma, healthcare, financial services, industrial and consumer goods industries. Most recently Jaime has designed systems for JP Morgan Private Bank, UPS and BayCare Health System and worked inhouse to help implement the Hewlett Packard Enterprise brand upon their split from HP.
Jaime’s earlier experience at Landor included designing identities for Computer Associates and Nielsen Media Research and a year-long assignment in Buenos Aires building the Tenaris brand. She returned to New York as a Design Director at The Brand Union where she was responsible for clients including HP, Experian and the Brand Union identity itself. Jaime has a BFA in design and a business degree from the University of Michigan.
Each member of our team has more than 10 years experience in their respective practice areas.
