HARC provides exceptional strategic brand development and design services to clients large and small.

With decades of experience in healthcare, corporate, professional services and non-profit branding, our team of expert strategists, designers, project directors and marketing leaders help our clients stand up and stand out.

About Us

Hayes Roth is founder of HA Roth Consulting LLC, a marketing consulting firm specializing in strategic positioning, brand development and design with particular expertise in corporate, non-profit and healthcare branding.

Founded in 2014, we have worked with such clients as the Catholic Medical Mission Board, Fluor Corporation, Hackensack Meridian Health System, KPMG, The American Battlefield Trust, the Council on Foreign Relations, the Consumer Bankers Association, the Braille Institute of America, Hudson Square, Mount Sinai Health Network, Hudson Square Business Improvement District, Dana-Farber Cancer Institute, The Jimmy Fund, Dartmouth Health and Fred Hutchinson Cancer Center.

Previously, Hayes spent 19 years at Landor, where he was Chief Marketing Officer and led branding programs for Cleveland Clinic, Columbia University Medical Center, NewYork-Presbyterian, Hartford Healthcare, Citi, The Paley Center, ITT, United Negro College Fund, The PGA of America, The World Trade Center, One West Bank, City National Bank, Concern Worldwide, Royal Caribbean International and The Moody’s Foundation, among many others. In his role as CMO, Hayes created and led Landor’s global marketing and business development group, building the firm’s leadership position as the world’s pre-eminent strategic branding and design consultancy.

His earlier career included eight years running his first marketing services company, Roth Marketing Communications Inc., and 15 years at ad agencies including Campbell-Mithun, Young & Rubicam and Saatchi & Saatchi, managing brand advertising for clients such as General Mills, General Foods, Merrill Lynch and Procter & Gamble.

Hayes regularly lectures at Cornell and Columbia business schools and is a former Adjunct Professor of Marketing at City College of New York. He holds a BA from the University of Miami and is an active member of the College of Charleston’s Department of Communication Advisory Council. Hayes is also on the board of directors for the ANA Educational Foundation (aef.com) and City College of New York’s Branding & Integrated Communications (BIC) Graduate Program.

Core Practice Areas

Each member of our team has more than 10 years experience in their respective practice areas.


Positioning, Architecture, Purpose 



Brand Identity & Graphic Application



User-Interface Design & User-Experience