Hayes Roth is founder of HA Roth Consulting LLC, a marketing consulting firm specializing in strategic positioning, brand development and design.
Founded in 2014, we work with such clients as the Catholic Medical Mission Board, Fluor Corporation, Hackensack Meridian Health System, KPMG, The Civil War Trust, the Council on Foreign Relations, the Consumer Bankers Association, the Braille Institute of America, Hudson Square, The Jimmy Fund and Dana-Farber Cancer Institute.
Previously, Hayes spent 19 years at Landor, where he was Chief Marketing Officer and led branding programs for Cleveland Clinic, Columbia University Medical Center, Citi, NewYork-Presbyterian, The Paley Center, ITT, United Negro College Fund, The World Trade Center, Royal Caribbean International and The Moody’s Foundation, among many others.
His earlier career included eight years running his first marketing services company, Roth Marketing Communications Inc., and 15 years at ad agencies managing clients such as General Mills, General Foods, Merrill Lynch and Procter & Gamble.
Hayes regularly lectures at Cornell and Columbia business schools and is a former Adjunct Professor of Marketing at City College of New York. He holds a BA from the University of Miami and is an active member of the College of Charleston’s Department of Communication Advisory Council and Cornell Business School’s Marketing Executive Mentoring Program. Hayes is also on the board of directors for the ANA Educational Foundation and City College of New York’s Branding & Integrated Communications Graduate Program.