Adweek Commentary: Every New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus — by Kelsey Sutton

Apple, Disney and BET’s repetitive OTT names risk becoming ‘meaningless’

Streaming services love pluses. Just take a look at the number of companies that have tacked the “+” sign onto the ends of their new OTT services.

Read Full Article and commentary on adweek.com

Leave a Reply