global branding Archives - HA Roth Consulting

8 May 2014
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The Challenge of the Global Brand

8 May 2014, Comments 0

The challenge of the global brand How BP and Panasonic have built their brands around the world “We’re a global brand.” How many times, […]

7 May 2014
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Glass Houses

7 May 2014, Comments 0

“Maximum growth and high ideals are not incompatible. They’re inseparable.” — Jim Stengel As marketers engage in the relentless search for the tools and […]