Launch & Learn
Gap and Starbucks offer a tale of two brand-identity rollouts. “New Gap logo ignites firestorm.” — CNNMoney.com (8 October 2010) “New Gap logo, despised […]
Nonprofits in jeopardy. Can better branding help?
“Financial crisis will kill nonprofits.” So read a headline during the memorable fall of 2008—just one more piece of bad news underscoring the domino […]
“Maximum growth and high ideals are not incompatible. They’re inseparable.” — Jim Stengel As marketers engage in the relentless search for the tools and […]
Press Release #1
Forging the Power of Public Relations and Design
I recently visited the extraordinary new Barnes Foundation Museum in downtown Philadelphia (www.barnesfoundation.org). As many will know, this is a truly stunning collection of […]