Latest Thinking - Page 6 of 7 - HA Roth Consulting

7 May 2014
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Launch & Learn

7 May 2014, Comments 0

Gap and Starbucks offer a tale of two brand-identity rollouts. “New Gap logo ignites firestorm.” — CNNMoney.com (8 October 2010) “New Gap logo, despised […]


7 May 2014
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Nonprofits in jeopardy. Can better branding help?

7 May 2014, Comments 0

“Financial crisis will kill nonprofits.” So read a headline during the memorable fall of 2008—just one more piece of bad news underscoring the domino […]


7 May 2014
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Glass Houses

7 May 2014, Comments 0

“Maximum growth and high ideals are not incompatible. They’re inseparable.” — Jim Stengel As marketers engage in the relentless search for the tools and […]


7 May 2014
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Press Release #1

7 May 2014, Comments 0

6 May 2014
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Forging the Power of Public Relations and Design

6 May 2014, Comments 0

I recently visited the extraordinary new Barnes Foundation Museum in downtown Philadelphia (www.barnesfoundation.org). As many will know, this is a truly stunning collection of […]