Latest Thinking - Page 4 of 7 - HA Roth Consulting

24 June 2014
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The Failed Art of Client Relationship Building

24 June 2014, Comments 0

Of the many frothy messages floating up from the beaches of Cannes last week, where agencies and clients from around the world met to […]


5 June 2014
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The World’s Great Cultural Mosh Pit

5 June 2014, Comments 0

  Like undoubtedly most who return from their first visit to Israel and “The Holy Land,” my mind is still swirling from the pure […]


19 May 2014
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Start me up… building a business in 2014 vs. 1987

19 May 2014, Comments 0

Nearly 30 years ago I found myself looking for a new job in advertising during a serious recession. After pounding the pavement fruitlessly for […]


17 May 2014
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Honoring a True Hero

17 May 2014, Comments 0

Honoring a true hero January 10, 2014 Print Share Hayes Roth, CMO There’s a saying that a big man can make you feel small, […]


16 May 2014
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AdWeek: Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener

16 May 2014, Comments 0

HARC_AdWeek Hayes Roth comments on the evolution of air freshener marketing in the May 15th issue of AdWeek. How do you sell air fresheners […]