Latest Thinking - Page 2 of 7 - HA Roth Consulting

18 January 2016
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A Perspective on the Future of Advertising and Marketing

18 January 2016, Comments 0

I was honored to participate again in Wharton’s Future of Advertising 2020 Annual Meeting late in 2015, where some 50 thought leaders, innovators and […]


8 June 2015
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Consumer Bankers Association Case Study

8 June 2015, Comments 0
Repositioning, Naming and Branding for a Leading Financial Trade Association The Consumer Bankers Association has long been the leader in providing advanced executive education [...]

13 May 2015
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How to Build a World Class Brand

13 May 2015, Comments 0

Our friends at Proof Branding recently interviewed Hayes Roth about his extensive career in building world class brands. Hear Hayes’ insights into working with […]


3 May 2015
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Hayes Roth featured in AdWeek about Caitlyn Jenner and Celebrity Brand Endorsement

3 May 2015, Comments 0

Read Robert Klara’s latest article “Can Caitlyn Jenner transition Into a Celebrity Brand Endorser? Cosmetics, haircare, food—but probably not Wheaties” at Adweek – HA Roth […]


9 April 2015
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Doing Business in the US: Creating US-ready Marketing Collateral and USP

9 April 2015, Comments 0

In this video we were asked to discuss B to B marketing strategies and tools for UK companies interested in entering the US market. […]