How to Build a World Class Brand

13 May 2015
Comments 0
13 May 2015, Comments 0

Our friends at Proof Branding recently interviewed Hayes Roth about his extensive career in building world class brands. Hear Hayes’ insights into working with the World Trade Center, UNCF and other major organizations while at Landor and now HARC, how he probes for brand “DNA” and his perspective on the future of branding and marketing in general.

 

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