Hayes Roth featured in AdWeek about Caitlyn Jenner and Celebrity Brand Endorsement

3 May 2015
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Category Blog
3 May 2015, Comments 0

Read Robert Klara’s latest article “Can Caitlyn Jenner transition Into a Celebrity Brand Endorser? Cosmetics, haircare, food—but probably not Wheaties” at Adweek – HA Roth Consulting quoted in the article, stating that any endorsement “would have to be a brand that wants to make a statement about openness, fairness and transparency.

Read full article here:

http://www.adweek.com/news/advertising-branding/can-caitlyn-jenner-transition-celebrity-brand-endorser-165110

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