Blog Archives - HA Roth Consulting

6 March 2017
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Case Study: Elevating an Educational Foundation Brand

6 March 2017, Comments 0
Background Since 1983, the Advertising Educational Foundation (aef.com) has served as a connective bridge within the advertising, marketing and academic communities. By advancing understanding [...]

21 November 2016
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Webinar: Building Strong, Sustainable Client Relationships

21 November 2016, Comments 0

Building Strong, Sustainable Client Relationships: What Clients Want… and How To Deliver and Measure It Most agency client managers like to think they’re great at […]


18 January 2016
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A Perspective on the Future of Advertising and Marketing

18 January 2016, Comments 0

I was honored to participate again in Wharton’s Future of Advertising 2020 Annual Meeting late in 2015, where some 50 thought leaders, innovators and […]


3 May 2015
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Hayes Roth featured in AdWeek about Caitlyn Jenner and Celebrity Brand Endorsement

3 May 2015, Comments 0

Read Robert Klara’s latest article “Can Caitlyn Jenner transition Into a Celebrity Brand Endorser? Cosmetics, haircare, food—but probably not Wheaties” at Adweek – HA Roth […]


9 April 2015
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Doing Business in the US: Creating US-ready Marketing Collateral and USP

9 April 2015, Comments 0

In this video we were asked to discuss B to B marketing strategies and tools for UK companies interested in entering the US market. […]