Articles Archives - HA Roth Consulting

12 January 2015
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Building Strong Client-Agency Relationships

12 January 2015, Comments 0

Judy Neer, CEO of the Pile Group, recently asked in AdAge why an industry founded on the principles of good communications is so reluctant […]


27 October 2014
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Talent Triage: Finding and Training Tomorrow’s CCO’s

27 October 2014, Comments 2

Preparing future ‘marketing maestros’ While participating in a recent Arthur Page Society panel of senior branding, advertising and PR executives, my colleagues and I […]


29 July 2014
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Leadership Marketing in the C-Suite

29 July 2014, Comments 0

What PR Pros May Expect If They Get to the C-Suite Beware of the shelf life before you get there When global executive search […]


16 May 2014
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AdWeek: Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener

16 May 2014, Comments 0

HARC_AdWeek Hayes Roth comments on the evolution of air freshener marketing in the May 15th issue of AdWeek. How do you sell air fresheners […]


7 May 2014
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Producing the ‘Whole Egg’ of PR and Marketing

7 May 2014, Comments 0

Since Ed Ney, former U.S. ambassador and past chairman of Y&R, passed away earlier this month, many wonderful stories have been shared among those […]