Building a Best-of-Class Branding Consultancy Brand

3 February 2015
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3 February 2015, Comments 0

Hayes Roth, former chief marketing officer of Landor, discusses the challenges and opportunities of marketing a branding consultancy in today’s highly competitive B2B environment.

Published © 2014 Thomson Reuters/Aspatore – Inside the Minds: Updating your Marketing Strategy. Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue.

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