AdWeek: Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener

16 May 2014
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16 May 2014, Comments 0

HARC_AdWeek

Hayes Roth comments on the evolution of air freshener marketing in the May 15th issue of AdWeek. How do you sell air fresheners today when efficacy is the price of entry?  Interesting contrast between advertising in 1947 and 2014.

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